000 00438nam a2200133Ia 4500
942 _cPR
650 _aMAR
100 _aSameer Ashvin Vyas (SFPGDM15170022)
502 _d2015-2017
245 _aA Study on the Promotion Strategy and the Concept testing of Ads of Birla Sun Life Insurance Products
260 _bSt Francis Institute of Management and Research, Mumbai
_aMumbai
_cSUM/2016
082 _aSUM/2016/MAR/PG0273
546 _aENGLISH
999 _c7201
_d7201