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100			_aUma Shankar Yadav _93365
245			_aStrategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products
260			_aNew Delhi _bAssociated Management Consultants _c2023
300			_avol 53 Issue 11 Pg 58-75
520			_aThe study aimed to identify women entrepreneurship in the handicraft sector, suggest marketing strategies, and develop strategies of sustainable development and capacity building of women in this sector. When the world suffered during the Covid-19 pandemic Indian migrant workers in other countries returned to their home countries because of job loss or cost cutting industry owners. In that situation women in the handmade industry emerged as new entrepreneurs. Managers, legislators and societal progress all profited from this. The handicraft industry was established to provide jobs for women living in rural and semi urban areas. By promoting fairness , marketing equilibrium and diverging marketing economies for inclusive development the growth of the handicraft industry improved sustainability.
650			_aMarketing Strategies _93366
650			_aWomen entrepreneurship _93367
650			_aCapacity Building _93368
650			_aOne district One product _93369
700			_aRavindra Tripathi _93370
700			_aMano Ashish Tripathi _93371
700			_aParmod Kumar _93372
773			_tIndian Journal of Marketing
942			_cAR
999			_c39385 _d39385