000			01617nam a22002057a 4500
008			231019b |||||||| |||| 00| 0 eng d
100			_aRohit Singh Tomar _93094
245			_aImpulsive Buying Among youth _bA Dominating Component of compulsive buying behaviour
260			_aMumbai _bAssociated Management Consultants _c2023
300			_aVol 53 No 10 Pg 08-23
520			_aimpulsive buying is an outcome of external stimuli. whereas compulsive buying is a response to negative internal feelings and jointly they constitute compulsive behavior. The study discovered that buying undesirable and unplanned items were the best predictor of compulsive shopping behavior. Overall impulsive behavior predicted compulsive buying behavior more strongly among young people. However there was no variation in the compulsive buying scores among youth with CBB based on age or gender. As CBB is largely present among youth and is mainly triggered by impulsive buying tendencies, policy makers should formulate policies to curb the promotion to harmful products at the point of purchase. The current study focused on the compulsive [purchasing habits of developing country youngsters. Its novelty resided in results, which imply that impulsive purchasing is a significant component of compulsive purchasing behavior.
650			_aCompulsive buying Behavior _93095
650			_aImpulsive buying _93096
650			_aunplanned buying _93097
650			_aConsumer Psychology _93098
700			_aDeepika Tomar _93099
700			_aVivek Singh Tomar _93100
773			_tIndian Journal of Marketing
942			_cAR
999			_c39155 _d39155