000			01313nam a22001817a 4500
008			231010b |||||||| |||| 00| 0 eng d
100			_aCHiang Nan Chao _93022
245			_aAdvertising Effectiveness Fighting Between ECommerce and Traditional Retailers _bAn Empirical study
260			_aAmerica _bAmerican research Institute _c2023
300			_aVol 11 Issue No 1 Pg 76-82
520			_aElectronic commerce has experience tremendous growth over the past twenty years and a driving force in retail industry. The American adult spend more time on their digital gadgets and do commerce. The Marketers spend more time on their digital gadgets and do commerce. The marketers have spent more advertising dollars on ecommerce as they can better target the potential buyers through programmatic, advertising particularly when they find the digital users are interested in particular products they browse. This study compares the advertising effectiveness on digital users and traditional retail shoppers. The results of this study reveal some useful insights for marketers in their future marketing endeavours
650			_aAdvertising _93023
650			_aMobile commerce _93024
650			_aEcommerce _93025
700			_aYingchuan Wang _93026
773			_tJournal of Marketing Management
942			_cAR
999			_c39144 _d39144