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100			_aDevika rani Sharma _92991
245			_aUnderstanding the Influence of Mobile In App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy
260			_aNew Delhi _bAssociated Management Consultants _c2023
300			_aVol 53 Issue No 7 Pg 08-29
520			_a the emergence of e-commerce, food ordering through mobile -app also witnessed significant growth akin to other products. However the consumer's switching rated for online food service provider was found to be high. The form of promotion mainly suggested was prime promotion. The descriptive research design was adopted to further the study it established that in app price promotion was positively associated with consumer advocacy and fully meditated the relationship between consumer engagement and advocacy. This study strongly recommended that food delivery app managers should frequently offer in app price discount coupons to their existing customers .Availing of promotional benefits would help spread positive word of mouth about food and service quality.
650			_aMarketing _92992
650			_aCustomer Engagement _92993
650			_aFood Delivery app _92994
650			_aIn app price Promotion _92995
700			_aBalgopal Singh _9208
773			_tIndian Journal of Marketing
942			_cAR
999			_c39141 _d39141