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100			_aRitu Mehta _92961
245			_aA Detailed study on the Impact of Viral marketing on the Consumer Decision Process
260			_aMumbai _bLala Lajpatrai Institute of Management Journal of research _c2023
300			_aVol XV No 1 2023 Pg 59-82
520			_aEarlier marketing strategies were centered in how to get things on the market where they were subsequently purchased by customers Organizations had to improve their market and customer positioning as the economy grew. Viral marketing a strategy which enables people to distribute a message to to others has grown into one communication has become more crucial for business to sell themselves in the world of internet as communication has become more crucial If large number of receivers forward a message to large number of people the growth of message grows quickly. Business must adapt changes to remain competitive. Viral marketing can be used to increase brand awareness, leverage peer Influence and evoke emotional Responses.
650			_aViral Marketing _92962
650			_aConsumer Buying _92963
650			_aSocial Media _92964
700			_aJayesh Paliwal _92965
700			_aPuneet kaur saini _92966
773			_tJournal of Research
942			_cAR
999			_c39137 _d39137