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100			_a Rais Ahmad _92930
245			_aCustomer Reaction and Purchase intentions as indicators of the effectiveness of Digital Marketing Channels
260			_aMumbai _bL.N. Welingkar Institue of Management Studies _c2023
300			_aMarch 2023 Pg 66-76
520			_aThe Internet plays a crucial role in our daily lives For practically all of their work related needs. Corporate organizations use internet services. Marketing is one of the many Business areas where the internet has applications. Customers respond to marketing via digital platforms immediately and the firms messages quickly reach the general public. All different kinds of business are currently adopting certain digital marketing platforms. Different Channels exists for digital marketing. Although SMS and affiliate marketing have high response rates they are ineffective at converting those high response rates into actual buy intents Thus it can be said that intent advertising and social media marketing are the cost effective forms of digital marketing
650			_aDigital Marketing _92931
650			_aDifferent Channels _92932
650			_aSocial Media _92933
650			_aOnline Advertisement _92934
700			_aIrshad Khan _92935
773			_tAweshkar
942			_cAR
999			_c39101 _d39101