000 00635 a2200205 4500
003 OSt
005 20230630175431.0
008 230630b |||||||| |||| 00| 0 eng d
020 _a978-93-5316-077-7
040 _dSFIMAR
082 _a658.8
_bZEI/BIT
100 _aValrie A Zeithaml
_92772
245 _aServices Marketing
250 _a2019
260 _bMc Graw Hill India
_aChennai
_c2019
300 _a582 Paperback
630 _aServices Marketing
_92799
654 _aUnderstanding Customer Requirements
_aManaging Service Promises
_aService and Bottom Line
_aAligning Service Design and Standards
942 _2ddc
_cBK
999 _c38361
_d38361