000			01351nam a22001817a 4500
008			230328b |||||||| |||| 00| 0 eng d
100			_aUpasana Gupta _92372
245			_aThe Role of Digital Financial Services on Indian MSMEs
260			_aNew Delhi _bAssociated Management Consultants (P) Ltd _c2023
300			_aVOl 17 Issue No 2 February 2023 Pg 08-26
520			_aThis paper aimed to examine the role pf digital financial services registered micro, small and medium enterprise in India. This study examined the MSME knowledge, usage and preferences about several digital financial technologies, Further the paper discussed the impact of demographic variables on DFS adoption . Primary data was gathered for the study. DFS Awareness in the MSME sector was high but far from required level. The DFS adoption was found to be affected by the age and experience of the manager. Also the educational level of the manager did not always impact the DFS adoption.Digital financial service providers should increase customer satisfaction and reduce administrative expenses by making their website or application user friendly to attract MSMEs.
650			_aIndian MSMEs _92373
654			_aDigital Financial services
654			_aDemographic variables
654			_aMobile Payments
773			_tIndian Journal of Finance
942			_cAR
999			_c37957 _d37957