000			00679nam a22001817a 4500
008			230316b |||||||| |||| 00| 0 eng d
020			_a9788131756898
100			_aKeller Kevin Lane
245			_aStrategic Brand Management _bBuilding Measuring and Managing Brand Equity
250			_a3rd Ed.
260			_aDelhi _bPearson Education _c2012
300			_a695 _bPaperback
650			_aMarketing
654			_aBrand Management _aBrand Positioning and Values _aMeasuring and Interpreting Brand Performance _aGrowing and Sustaining Brand Equity _aClosing Perspectives _aOpening Perspectives
700			_aParameswaran M. G. _aJacob Isaac
942			_cBK
999			_c37840 _d37840