000			01432nam a22002057a 4500
008			221027b |||||||| |||| 00| 0 eng d
100			_aAmit Kumar Nag _91498
245			_aAn empirical Study on the Impact of Gen Z investors Financial Literacy to invest in the Indian Stock Market
260			_aNew Delhi _bIndian Journal of Marketing _c2022
300			_aVol 16 Issue 10 Pg 43-59
520			_aThe aim behind conducting this research was to identify the influence of financial literacy on the stock market investment decisions of individuals belonging to Gen Z in India. Attitude toward investment and perceived behavioral control were considered as the mediating factors related to the same, while social factors and subjective norms were considered as independent factors.The research applied a non probability convenient sampling technique for collecting data through questionnaire. This research used confirmatory composite analysis to observe linear compound interrelationships. The current study will undoubtedly aid in the development of an understanding of the most critical aspects impacting the stock market investing intentions of Gen Z.
650			_aFinancial Literacy _91499
654			_aSubjective Norms
654			_aSocial factors
654			_aPercieved Behavorial Control
654			_aAttitude toward investment
700			_aJanil Shah _91500
773			_tIndian Journal Of Finance
942			_cAR
999			_c37562 _d37562