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008			221006b |||||||| |||| 00| 0 eng d
100			_aKapil Kohli _91469
245			_aGetting The R-Factor Right This Festive Season
260			_aNew Delhi _bBusiness World Media Pvt Ltd _c2022
300			_aVol 41 Issue 25 Pg no 32-33
520			_aBrands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams of brands must come together to curate an approach and that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers.
650			_aMarketing And Advertising _91470
654			_aConsumer Brand Strategy
654			_aBusiness Goal
773			_tBusiness World
942			_cAR
999			_c37550 _d37550