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100 _aMeha Joshi
_91408
245 _aExploring the Nexus Among Internet Banking Service Quality, Customer Satisfaction, Age and Gender
_bA Developing Country Perspective During Covid 19
260 _aNew Delhi
_bAssociated Management Consultants (P) Ltd
_c2022
300 _aVol 52 Issue :09 , September 2022 Pg. 08-25
520 _aThis research explored the moderation effect of age and gender in the relationship between online banking service quality and customer satisfaction during Covid-19. The study used explanatory and accurate novel methods to study the relationship between online banking service quality and customer satisfaction in the Indian banking industry. Structural equation modelling was used for testing the relationship. The study’s novelty lies in finding the critical determinant of customer satisfaction in Online banking during Covid 19 and explaining the moderation effect of age and Gender significantly moderated the relationship between competence and customer satisfaction
650 _aInternet Banking
_91409
654 _aService quality
654 _aCustomer Satisfaction
654 _aOnline Banking
700 _aRicha Dabas
_91410
773 _tIndian Journal of Marketing
942 _cAR
999 _c37528
_d37528