000			01051nam a22001697a 4500
008			211207b |||||||| |||| 00| 0 eng d
100			_aLekshmi S. P. _91153
245			_aMarketing Pink
260			_aBangalore _bXavier Institute of Management and Entrepreneurship _cJan-March, 2021
300			_aVol. 15, Issues 01, Jan to March, 2021, Pages 21 - 26
520			_aGiven the enduring sexism in mass media and advertising, the effects of gender-based stereotypes in marketing and advertising are being discussed in this article. The article has analysed that female depiction in advertising can effect both judgements and behaviour. This article examines the impact of advertisements that portray women in stereotypical roles and represents that the effect depends on the shadow between the advertisements portrayal and ones own gender stereotypes.
650			_aMarketing
654			_aGender Stereotypes _aAdvertisement content _aPatriarchy
700			_aAishanya Nigam _91154
773			_tJournal of Management and Entrepreneurship
942			_cAR
999			_c36712 _d36712