| 000 | 00807 a2200241 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211130140456.0 | ||
| 008 | 211130b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 040 | _aSFIMAR | ||
| 082 |
_27th Ed. _a658.8 _bZEI/BEI |
||
| 100 |
_aZeitham Valarie A. _91104 |
||
| 245 |
_aServices Marketing _bIntegrating Customer Focus across the Firm |
||
| 250 | _a7th Ed. | ||
| 260 |
_bMcGraw Hill Education India Pvt. Ltd. _aChennai _c2018 |
||
| 300 |
_a582 _bPaperback |
||
| 630 | _aMarketing | ||
| 654 |
_aServices Marketing _bUnderstanding Customer Requirements _bManaging Service Promises _bCase Studies _bFinancial and Economic Impact of Service |
||
| 700 |
_a Bitner Mary Jo _91133 |
||
| 700 |
_aGremler Dwayne D. _91134 |
||
| 700 |
_aPandit Ajay _91135 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c36685 _d36685 |
||