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100 _aLloyd Mathias
_9971
245 _aWhy Modern Marketers Must be Data-Driven
260 _aNew Delhi
_bBW Businessworld Media Pvt. Ltd.
_c4th June, 2021
300 _aBusiness World, Vol 40, Issue No. 16, 21st May - 4th June, 2021, Page No. 26-27
520 _aIf data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective. Even then, there is an overabundance of data availability today, and not all of it provides terrific insights.
654 _aMarketing
942 _cAR