000			01470nam a2200229Ia 4500
008			210223s9999 xx 00 und d
100			_aAmit Kundu _9648
520			_a"Firms in high Technology markets are growing at twice the reate of the Economy as a whole and have generated significant returns for their shareholders in recent years. Despite the rapid growth and profit earning capability of the market, developed nation charaterized by technology intensive markets it has found that three critical capabilities of the firm namely marketing Research and Development and Operations that influence the performance of the firms. The present research work examines the relative importance attached to different levels of three capability measures in respect of Technological innovation of the firm in the specific sector as a case. The estimation of the relative importance of the attributes such as Marketing R & D Operations and also the relative importance of the different levels of different attributes is done through conjoint analysis."
650			_aMarketing _9649
654			_a Conjoint Analysis
654			_a Operations
654			_a Performance
654			_a R & D
654			_aMarketing. Technology
773			_tThe Great Lakes Herald
942			_cAR
245			_aMarketing and Technology a Strategic Co-alignment A Case Based Study
260			_c2018-07-20
300			_a15
440			_p1 _v12 _9650
700			_aRamanuj Majumdar _9651
999			_c35997 _d35997