000 01598nam a2200301Ia 4500
008 210223s9999 xx 00 und d
100 _aRambabu Pentyala
_9622
520 _a"Indian FMCG Sector has to work with very complete distribution system comprising multiple layers of numerous small retailers between company and end customer. As the number of Stock keeping Units (KUSs) has been increasing exponentially, just ensuring availability at the last stage of distribution has become a nightmare for companies. Standard solutions applicable in developed countries are not suitable for a country like India. Working with smaller pack sizes unlike in developed countries where companies have been trying to work with large pack sizes, in India the trend is in opposite direction."
650 _aHuman Resource Management
_9623
654 _a Business Process Re-engineering
654 _a digital Operating Model
654 _a Earnings Before Interest
654 _a Fast Moving Consumer Goods
654 _a Global Positioning systems
654 _a Logistic Service Providers
654 _a Radio Frequency Identification
654 _a Stock Keeping Units
654 _a Strategic Human REsource Management
654 _a Value Enhancement
654 _aDigital Supply Chain Management
773 _tGITAM JOURNAL OF MANAGEMENT
942 _cAR
245 _aAn Empirical Study on digital Supply chain Management - A Strategic perspective of HRM in Indian FMCG Sector
260 _c2018-08-31
300 _a32
440 _p3
_v16
_9624
700 _aBadiuddin Ahmed
_9625
999 _c35988
_d35988