| 000 | 01215nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210223s9999 xx 00 und d | ||
| 100 |
_aP Srikanth _9539 |
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| 520 | _a"Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure." | ||
| 650 |
_aCorporate Social Responsibility _9540 |
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| 654 | _a Advertisement Expenditure | ||
| 654 | _a Companies Act. | ||
| 654 | _a Corporate Social Responsibility | ||
| 654 | _a Impact on Revenues | ||
| 654 | _aCSR | ||
| 773 | _tTHE MANAGEMENT ACCOUNTANT | ||
| 942 | _cAR | ||
| 245 | _aCSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies | ||
| 260 | _c2018-12-20 | ||
| 300 | _a7 | ||
| 440 |
_p12 _v53 _9541 |
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| 999 |
_c35961 _d35961 |
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