| 000 | 01233nam a2200205Ia 4500 | ||
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| 008 | 210223s9999 xx 00 und d | ||
| 100 |
_aHarpreet Singh Bedi _9529 |
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| 520 | _aThe Proactiveness Business Performance Relationship was examined in this study by adopting a descriptive and cross-sectional research design. Structural equation modelling was applied on a purposive sample of 457 North Indian firms to assess the impact of proactiveness on business performance. Moderating effect of environment turbulance on proactiveness business performance relationship wa also assesssed. The study found proactiveness as a significant benefitted more from the pursuit of proactiveness. The findings provoke managers and entrepreneurs to adopt forward insights from this study and can better the decide the strategic posture of their firms. | ||
| 650 |
_aManagement _9530 |
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| 654 | _a Business performance | ||
| 654 | _a Environment turbulence | ||
| 654 | _a Moderation analysis. | ||
| 654 | _aProactiveness | ||
| 773 | _tINDIAN JOURNAL OF MARKETING | ||
| 942 | _cAR | ||
| 245 | _aA Contingency Approach to Proactiveness : Business Performance Relationship | ||
| 260 | _c2019-01-10 | ||
| 300 | _a14 | ||
| 440 |
_p12 _v48 _9531 |
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| 999 |
_c35958 _d35958 |
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