000			01561nam a2200229Ia 4500
008			210223s9999 xx 00 und d
100			_aGouranga Patra _9505
520			_a"Employer brands is the image of the organization as an employer. employers value propositions communicate that image to the existing as well as potential employees. It reinforces why talented people would like to join and stay with an organization. Today, the nature of work is confronted with many challenges for staffing knowledge-based hign performance work place, with greater demands on employee competencies, diverse workforce, and growing global shortfalls of talented applicants. This study focussed on the ITeS sector in Eastern India. The thoughts of Gen Y graduates and post graduates were analyzed by the help of primary data obtained through a random sample survey conducted between November 2017 to May 2018 as to have deeper insights into application of various ingredients of employer branding and their underlying theme for effectiveness in the global ITeS organizations."
650			_aHuman Resource Management _9506
654			_a Digital economy
654			_a Gen Y
654			_a high performance
654			_a ITeS sector
654			_aEmployee branding
773			_tPRABANDHAN: INDIAN JOURNAL OF MANAGEMENT
942			_cAR
245			_aDigital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India
260			_c2019-03-28
300			_a12
440			_p3 _v12 _9507
700			_aChinmaya Kumar Dash _aIndranil Mukhopadhyay _9508
999			_c35951 _d35951