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100 _aDr Pankaj M Madhani
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520 _a"Six Sigma is a disciplined ,data driven approach and methodology for eliminating defects in any process-from manufacturing to non-manufacturing and from product to service.There is a lot of interst in deploying six sigma to salesand marketing to reduce the uncertainty inherent in it.Organization such as 3M,allied Signal.Dell,HSBC,Johnson & Johnson,LSI Logic,Owners Corning,Service Master etc.This research elaboratesSix Sigma DMAIC Methodology in Sales and Marketing and Provides various framworks for its successful deployment and enhancing competitive advantages."
650 _aRural Markets
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654 _aCompetitive Advantages
654 _aMarketing
654 _aSales
654 _aSix Sigma
773 _tGITAM JOURNAL OF MANAGEMENT
942 _cAR
245 _aSix Sigma in Sales and Marketing:Major Benefits
260 _c2018-01-02
300 _a11
440 _v16
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999 _c35908
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