000 00774nam a2200193Ia 4500
008 210223s9999 xx 00 und d
100 _aShilpa C Shinde
_9168
520 _aIMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising.
650 _aMarketing
_9353
654 _a Integrated Marketing Communication
654 _a Promotions
654 _aBrand
773 _tJOURNAL OF RESEARCH
942 _cAR
245 _aIntegrated Marketing Communication : A Case Review of RaOne Movie
260 _c2019-01-02
300 _a9
440 _p1
_v10
_9354
999 _c35900
_d35900