| 000 | 00774nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 210223s9999 xx 00 und d | ||
| 100 |
_aShilpa C Shinde _9168 |
||
| 520 | _aIMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising. | ||
| 650 |
_aMarketing _9353 |
||
| 654 | _a Integrated Marketing Communication | ||
| 654 | _a Promotions | ||
| 654 | _aBrand | ||
| 773 | _tJOURNAL OF RESEARCH | ||
| 942 | _cAR | ||
| 245 | _aIntegrated Marketing Communication : A Case Review of RaOne Movie | ||
| 260 | _c2019-01-02 | ||
| 300 | _a9 | ||
| 440 |
_p1 _v10 _9354 |
||
| 999 |
_c35900 _d35900 |
||