000 00370nam a2200145Ia 4500
008 210122s9999 xx 000 0 und d
020 _a9781422104606
100 _aHarvard Business School Press
942 _cBK
245 _aWhat Is Marketing
260 _b"Harvard Business School Press, Boston"
_c2006
082 _a658.8
_bSIL
300 _a207
546 _aENGLISH
999 _c33023
_d33023