000 | 00679nam a2200253Ia 4500 | ||
---|---|---|---|
008 | 210122s9999 xx 000 0 und d | ||
020 | _a9781259026850 | ||
100 | _aBelch George E | ||
250 | _a9th Ed. | ||
530 | _d2016-09-27 | ||
650 | _aAdvertising | ||
654 | _a Control | ||
654 | _a Evaluation | ||
654 | _a Monitoring | ||
654 | _a Objectives and Budgeting | ||
654 | _aAnalyzing the Communication Process | ||
942 | _cBK | ||
245 | _aAdvertising And Promotion | ||
260 |
_aNew Delhi _bMcGraw-Hill Education India Pvt. Ltd. _c2016 |
||
082 |
_a659.11 _bBEL/BEL |
||
300 | _a1016 | ||
546 | _aENGLISH | ||
700 |
_aBelch Michael A _aPurani Keyoor |
||
999 |
_c28924 _d28924 |