000 00679nam a2200253Ia 4500
008 210122s9999 xx 000 0 und d
020 _a9781259026850
100 _aBelch George E
250 _a9th Ed.
530 _d2016-09-27
650 _aAdvertising
654 _a Control
654 _a Evaluation
654 _a Monitoring
654 _a Objectives and Budgeting
654 _aAnalyzing the Communication Process
942 _cBK
245 _aAdvertising And Promotion
260 _aNew Delhi
_bMcGraw-Hill Education India Pvt. Ltd.
_c2016
082 _a659.11
_bBEL/BEL
300 _a1016
546 _aENGLISH
700 _aBelch Michael A
_aPurani Keyoor
999 _c28924
_d28924