000 00525nam a2200193Ia 4500
008 210122s9999 xx 000 0 und d
020 _a9788131701607
100 _aRao Vithala R
650 _aMarketing
654 _aBases Of Segmentation
654 _aBenefit Measurement and Segmentation
942 _cBK
245 _aAnalysis for Strategic Marketing
260 _aNew Delhi
_b"Pearson Education Inc, Delhi"
_c2006
082 _a658.802
_bRAO/STE
300 _a514
546 _aENGLISH
700 _aSteckel Joel H
999 _c28684
_d28684