| 000 | 00968nam a2200325Ia 4500 | ||
|---|---|---|---|
| 008 | 210122s9999 xx 000 0 und d | ||
| 020 | _a9780071071017 | ||
| 100 | _aSissors Jack Z | ||
| 250 | _a7th Ed. | ||
| 530 | _d2018-10-25 | ||
| 650 | _aAdvertising Management | ||
| 654 | _a Advertising and Consumers | ||
| 654 | _a Basic Measurements | ||
| 654 | _a Experimenting and Media Planning | ||
| 654 | _a Marketing Strategy and Media Planning | ||
| 654 | _a Relationship among Media | ||
| 654 | _a Sample Media Plan Presentation | ||
| 654 | _a Selecting Media Classes | ||
| 654 | _a Setting and Allocating the Budget | ||
| 654 | _a Strategy Planning | ||
| 654 | _a Testing | ||
| 654 | _aAdvertising Media Planning | ||
| 942 | _cBK | ||
| 245 | _aAdvertising Media Planning | ||
| 260 |
_aNew Delhi _bMcGraw-Hill Education India Pvt. Ltd. _c2016 |
||
| 082 |
_a659.111 _bSIS/BOR |
||
| 300 | _a480 | ||
| 546 | _aENGLISH | ||
| 700 | _aBaron Roger B | ||
| 999 |
_c27830 _d27830 |
||