000 00432nam a2200157Ia 4500
008 210122s9999 xx 000 0 und d
020 _a0750622407
100 _aChernatony Leslie De
250 _a2nd Ed.
942 _cBK
245 _aCreating Powerful Brands In Consumer Service And Industrial Markets
260 _bButterworth-heineman
_c1999
082 _a658.827
_bCHE/MCD
546 _aENGLISH
700 _aMcdonald Malcolm
999 _c26613
_d26613