000			00349nam a2200145Ia 4500
008			210122s9999 xx 000 0 und d
020			_a0074624016
100			_aSengupta Subroto
250			_a16th Ed.
942			_cBK
245			_aBrand Positioning
260			_bTata McGraw-Hill Publishing _c2001
082			_a658.827 _bSEN
546			_aENGLISH
999			_c26252 _d26252