000 00382nam a2200133Ia 4500
942 _cPR
650 _aMAR
100 _aVarandekar Nikhil
245 _aStudy on Consumer Perception of Kingfisher Beer And Its Impact on Marketing Strategies
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2011
300 _a22
546 _aENGLISH
700 _aPrasad Simmi
999 _c13948
_d13948