000 00397nam a2200121Ia 4500
942 _cPR
650 _aMAR-SPL
100 _aCHINMAY GOVIND MHATRE (SFMMS1618-0018)
654 _aAdvertising,Consumer Behavior
245 _aEffectiveness of Mahindra KUV100 Advertising Campaign on Consumer Behavior
260 _bSt. Francis Institute of Management and Research, Mumbai
_cWIN/2018
546 _aENGLISH
999 _c13945
_d13945