000 00408nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aRamanujam Kavita
245 _aImpact of celebrity endorsements on consumer buying behaviour and brand image
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2014
082 _aWIN/2014/MAR/PR1929
300 _a60
546 _aENGLISH
700 _aSinimole K R
999 _c12844
_d12844