000 00303nam a2200109Ia 4500
942 _cPR
650 _aMAR
100 _aDIVYA KENNETH DCOSTA (SFMMS1517-0039)
245 _aImpact of Bill Back Advertising
260 _bSt. Francis Institute of Management and Research, Mumbai
_cSUM/2016
546 _aENGLISH
999 _c12765
_d12765