000 00380nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aRodrigues Viola
245 _aEffectiveness Of Brand Association In The Movie RA.One
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2012
082 _aWIN/2012/MAR/PR1549
300 _a20
546 _aENGLISH
700 _aRamesh G
999 _c12461
_d12461