000 00427nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aDesai Jigar
245 _aEffectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2015
082 _aWIN/2015/MAR/PR2215
300 _a20
546 _aENGLISH
700 _aRamesh G
999 _c10049
_d10049