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Results of search for 'su:"Understanding Customer Requirements "'
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Authors
Bitner Mary Jo
Gremler Dwayne D.
Pandit Ajay
Valrie A Zeithaml
Zeitham Valarie A.
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MMS
PGDM
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Book
Titles
Marketing
Services Marketing
Your search returned 2 results.
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1.
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Services Marketing Integrating Customer Focus across the Firm
by
Zeitham Valarie A
Bitner Mary Jo
Gremler Dwayne D
Pandit Ajay
Edition:
7th Ed.
Publication details:
Chennai
McGraw Hill Education India Pvt. Ltd.
2018
Availability:
Items available for loan:
St. Francis Institute of Management and Research
(2)
Call number:
658.8/ZEI/BIT, ..
.
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2.
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Services Marketing
by
Valrie A Zeithaml
Edition:
2019
Publication details:
Chennai
Mc Graw Hill India
2019
Availability:
Items available for loan:
St. Francis Institute of Management and Research
(1)
Call number:
658.8/ZEI/BIT
.
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