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	1.		Impact of Online Advertisement on Purchase Behaviour of You Tube Users Aldan Thomas Dsouza Publication details: Mumbai SFIMAR WIN/2021 Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/FIN-GEN/PR4381.
	2.		Green Purchase Behaviour of India Consumers Priscilla Durai Publication details: Mumbai SFIMAR SUM/2021 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2021/MAR/PR4676. Place hold
	3.		Impact of the Digital Marketing on Purchase Behaviour Chetan Namdev Patil by Mr Dipak H Agarwal Publication details: Mumbai SFIMAR SUM/2022 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2022/MAR/PR5159. Place hold
	4.		Impact of Packaging on Purchase Behaviour Chetan Namdev Patil Publication details: Mumbai SFIMAR WIN/2023 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5660. Place hold
	5.		Role of Influencer Marketing on Young Consumer Fashion Purchase Behaviour Siddhey Dulesh Dipika Patil Publication details: Mumbai SFIMAR SUM/2023 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2023/MAR/PR5832. Place hold
	6.		Brand Loyalty And Purchase Behaviour- A Study On Britannia Consumers In Dahisar And Borivali Alankar Sunil Bhosle Publication details: Mumbai SFIMAR SUM/2024 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2024/MAR/PR6469. Place hold
	7.		A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour Ruvin Raphael Dsouza Publication details: Mumbai SFIMAR WIN/2025 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6814. Place hold