A Contingency Approach to Proactiveness : Business Performance Relationship
Series: . 12 ; 48Publication details: 2019-01-10Description: 14Subject(s): In: INDIAN JOURNAL OF MARKETINGSummary: The Proactiveness Business Performance Relationship was examined in this study by adopting a descriptive and cross-sectional research design. Structural equation modelling was applied on a purposive sample of 457 North Indian firms to assess the impact of proactiveness on business performance. Moderating effect of environment turbulance on proactiveness business performance relationship wa also assesssed. The study found proactiveness as a significant benefitted more from the pursuit of proactiveness. The findings provoke managers and entrepreneurs to adopt forward insights from this study and can better the decide the strategic posture of their firms.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0859 |
The Proactiveness Business Performance Relationship was examined in this study by adopting a descriptive and cross-sectional research design. Structural equation modelling was applied on a purposive sample of 457 North Indian firms to assess the impact of proactiveness on business performance. Moderating effect of environment turbulance on proactiveness business performance relationship wa also assesssed. The study found proactiveness as a significant benefitted more from the pursuit of proactiveness. The findings provoke managers and entrepreneurs to adopt forward insights from this study and can better the decide the strategic posture of their firms.
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