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Ultimate Question by
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.1554.

2.
Impact of Customer Loyalty on Brand Image Sylvain Sydney DSouza
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5675.

3.
Relationship Between Customer Loyalty by Different Brands and Consumer Relationship Glynis Marshal Dmello
Publication details: Mumbai SFIMAR WIN/2024
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-SPE/PR6119.