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1.
Impact of Word of Mouth Marketing Strategy on Consumer Purchase Decision Parth Desai
Publication details: Mumbai SFIMAR WIN/2022
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2022/MAR-SPE/PR4910.

2.
Study on Influence of Online Reviews, Ratings Affects Consumer Purchase Decision Krutika Mane
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PG1288.

3.
To Study the Impact of Influencer Marketing on Consumer Purchase Decision in Fashion Clothing in the Digital Era Tanmay Yashwant Wagh
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6731.