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1.
Impact of Celebrity Endorsement on Consumer Buying Behaviour by
Publication details: St. Francis Institute of Management and Research, Mumbai WIN/2019
Availability: Items available for loan: (1).

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2.
What is Beautiful is Good: An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Series: . 8 ; 48
Publication details: 2018-09-05
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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3.
Impact of Celebrity Endorsement on Consumer Buying Behavior Karina Hemant Patil
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/FIN-GEN/PR5295.

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4.
Impact of Celebrity Endorsement on Nikes Brand Image Vinit Mahesh Tamore
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5597.

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