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1.
Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Series: . 9 ; 48
Publication details: 2018-09-21
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

2.
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Brand Management by
Publication details: New Delhi Ane Books Pvt. Ltd. 2012
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 SAG/SIN.

3.
Research on Role of Brand Reputation and Brand Image in Shaping Consumer Behaviour Vaishali Malraj Nadar
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-GEN/PG1285.

4.
Influence of Social Media Marketing on Brand Image of MamaEarth Krutika Mane
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-GEN/PG1289.

5.
Analyzing the Impact of Celebrity Indorsements on Brand Image Cristan William Lopes
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-GEN/PR5595.

6.
Impact of Celebrity Endorsement on Nikes Brand Image Vinit Mahesh Tamore
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5597.

7.
Impact of Customer Loyalty on Brand Image Sylvain Sydney DSouza
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5675.

8.
Analyzing CSR Activities of Cipla Ltd. in past 6 years and its Significance in enhancing Brand Image of Cipla Ltd. Sara Ayub Patel
Publication details: Mumbai SFIMAR SUM/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2023/MAR/PR5831.

9.
Influence of ESG Ratings on Brand Image and Customer Trust Arison Raymond Dcunha
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/FIN-GEN/PR7039.

10.
Role of CSR in TATA Brand Image Daniel Dolfy Paris
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-GEN/PG1619.