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1.
What is Beautiful is Good: An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Series: . 8 ; 48
Publication details: 2018-09-05
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

2.
User Purchase Intention and Satisfaction Towards Online Shopping for Electronic Gadgets Avanti Desai
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5603.

3.
Influence of Celebrity Fit on Consumer Trust and Purchase Intention Siddhey Dulesh Dipika Patil
Publication details: Mumbai SFIMAR WIN/2024
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-SPE/PR6101.