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1.
Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Series: . 9 ; 48
Publication details: 2018-09-21
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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2.
Power of Scent Marketing to Influence Consumer Behavior by Series: . 9 ; 48
Publication details: 2018-09-21
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

Place hold