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Consumer Behavior and Marketing Strategy by
Edition: 7th Ed.
Publication details: "Tata McGraw-Hill, New Delhi" 2005
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: OLS.

2.
Marketing Management by
Publication details: IRWIN McGraw-Hill 2000
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 PET/DON.