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1.
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The Essence Of Services Marketing by
Publication details: Prentice-Hall of India 1996
Availability: Not available: St. Francis Institute of Management and Research: Withdrawn (1).

2.
Marketing Plans For Service Business by
Publication details: "Blutterworth-heinemann, Delhi" 2007
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD/PAY.

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3.
Marketing Plans For Service Businesses by
Publication details: "Butterwoth-Heinemann, Burlington" 2006
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD/PAY.

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4.
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Strategic Customer Management by
Publication details: "Cambridge University Press, New Delhi" 2013
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.812 PAY/FRO.

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