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	1.	Image from Amazon.com	Creating Powerful Brands In Consumer Service And Industrial Markets by Chernatony Leslie De Mcdonald Malcolm Edition: 2nd Ed. Publication details: Butterworth-heineman 1999 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 CHE/MCD. Place hold
	2.	Image from Amazon.com	Key Customers by Mcdonald Malcolm Rogers Beth Woodburn Diana Publication details: Butterworth-Heinemann 2001 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.812 MCD/ROG. Place hold
	3.		Marketing Plans For Service Business by Mcdonald Malcolm Payne Adrian Publication details: "Blutterworth-heinemann, Delhi" 2007 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD/PAY. Place hold
	4.	Image from Amazon.com	Management Library by Mcdonald Malcolm Series: ; Vol.II Publication details: "Crest Publishing House, New Delhi" 2005 Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: 658.803 MCD.
	5.	Image from Amazon.com	Market Segmentation by Mcdonald Malcolm Dunbar Ian Edition: 2nd Ed. Publication details: Palgrave 1998 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD/DUN. Place hold
	6.		Marketing Plans For Service Businesses by Mcdonald Malcolm Payne Adrian Publication details: "Butterwoth-Heinemann, Burlington" 2006 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD/PAY. Place hold
	7.	Image from Amazon.com	Market Segmentation by Mcdonald Malcolm Dunbar Lan Publication details: "Elsevier, New Delhi" 2007 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.802 MCD/DUN. Place hold
	8.	Image from Amazon.com	Marketing Plans by Mcdonald Malcolm Edition: 4th Ed. Publication details: Viva Books Pvt Ltd 2000 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8 MCD. Place hold