Discovering Value

By: Series: . 4 ; 17Publication details: 2018-08-08Description: 6Subject(s): In: THE SMART MANAGERSummary: "Commercialising innovative ideas is a constant run. It requires immense efforts, as you attempt to move forward and make progress on your way while facing one hurdle after the other. entrepreneurs and innovators are trained to run fast. running fast may be useless if you are not running in the right direction. Entrepreneurs have to focus on valuable market opportunities byt encounter failure when wrong choices are made due to flawed evaluation. Sharon Tal co-author with Marc Gruber of where to play tells us how one can choose and prepare to act on an opportunity using a tool such as the market opportunity navigator staying focused and agile."
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Article St. Francis Institute of Management and Research Available AR0785

"Commercialising innovative ideas is a constant run. It requires immense efforts, as you attempt to move forward and make progress on your way while facing one hurdle after the other. entrepreneurs and innovators are trained to run fast. running fast may be useless if you are not running in the right direction. Entrepreneurs have to focus on valuable market opportunities byt encounter failure when wrong choices are made due to flawed evaluation. Sharon Tal co-author with Marc Gruber of where to play tells us how one can choose and prepare to act on an opportunity using a tool such as the market opportunity navigator staying focused and agile."

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