Financial Newspaper is a product which is required by all the stakeholders who deals in the financial market. Daily in the distribution can cause many problems to the readership figures. It is a product which loses its value as day goes on. It is a product without which a day cannot be started for this specific crowd It covers most of the sector and industry news in 10 to 12 years. It also covers few pages of very important news and tips regarding stock markets which are very much helpful to the investors and stock brokers. A company needs to know the behavior of consumers to know what they think about the product or service which they are offering. The study has been done to understand the consumer behavior on financial dailies. The comparison has been done between various financial newspaper. There was comparison done on the basis of time of reading the newspaper by the readers and various features the reader wanted in particular paper.