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Results of search for 'an:212'
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Authors
Johney Johnson
Kaushik Mandal
Sujata Banerjee
Tijo Thomas
Item types
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Topics
Advertising
Your search returned 2 results.
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1.
What is Beautiful is Good: An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements
by
Johney Johnson
Tijo Thomas
Series:
. 8 ; 48
Publication details:
2018-09-05
In:
INDIAN JOURNAL OF MARKETING
Availability:
Items available for loan:
St. Francis Institute of Management and Research
(1).
Place hold
2.
Advertisement vs Societal Based Marketing Communication: An Empirical Analytic Comparison vis-a-vis Profit Contribution
by
Sujata Banerjee
Kaushik Mandal
Series:
. 6 ; 48
Publication details:
2018-06-30
In:
INDIAN JOURNAL OF MARKETING
Availability:
Items available for loan:
St. Francis Institute of Management and Research
(1).
Place hold
